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Curating Influencer Travel Experiences for Fans

High-fidelity product proposition for a new way to travel like a celebrity.

UX/UI DESIGN • CLIENT WORK • 2023

PROCESS

Problem Definition & Wireframing

High-Fidelity Prototype

UX/UI TEAM

Myself (UX lead) and one junior designer

OUTCOME

High-fidelity, interactive product proposition used to support an in-person demo to a key client in the tourist industry.

Problem Definition & Wireframing

Myself and a junior designer were given two days to create a high-fi prototype for an influencer travel app that would be demo'ed in a client proposition pitch. The concept was an app that would allow influencers to track places and events they visited and combine them into an itinerary package that could be shared with fans. We defined the key user journey through the nine steps wireframed below, beginning with a social media entry point and following users through viewing and editing their trip.

View influencer's Instagram profile

Watch influencer's stories from trip and tap on link to itinerary

View influencer's itinerary in app

Edit activities

View hotel and change rooms

Confirmation of new room selection

Room changed

Trip changed

Back to Discovery

Users can change their hotel room preferences following a standard flow with additional information on price, layout, and amenities. While fans may be curious where influencers typically stay, some may not be able to afford or want to pay for the same experience; therefore, it was important to offer alternative price points throughout the user journey.

High Fidelity Prototype

After wireframing and aligning with the team, we comped the high-fidelity screens and linked the prototype. The demo follows the user as they view the influencer's story and are intrigued to click on the link to book her trip. The link leads the user to the app, where the story-style view continues through additional places and events in the itinerary. Once the user opts to book, they can edit their trip by adding/removing items or changing rooms at their hotel. The app also has a discovery feature to explore other influencer trips.

Due to Instagram's popularity for influencer-fan interaction, it was a natural entry-point from which to guide users to the app. When the user enters, they see a layout for the itinerary that draws inspiration from Instagram's story feature, letting them swipe through influencer content while also providing additional information on each location with the Expanded view. This layout creates a feeling of continuity between the user's experience on Instagram and the travel app.

Once the customer opts to plan their trip, they are taken to a more typical itinerary layout, with a vertical scroll and item grouping by day. From here they can shift order by dragging items around, delete items, or add new experiences from the Explore tab. This allows users to get a taste of travel as their favorite influencer, while still curating the experience to their personal preferences.

The Discover feature allows users to explore past the original influencer and see where their other favorites have been. Consequently, the app becomes a novel way to engage with celebrities outside of typical social media platforms, giving fans new content and a more in-depth guide into their travel.

Once the customer opts to plan their trip, they are taken to a more typical itinerary layout, with a vertical scroll and item grouping by day. From here they can shift order by dragging items around, delete items, or add new experiences from the Explore tab. This allows users to get a taste of travel as their favorite influencer, while still curating the experience to their personal preferences.

Users can change their hotel room preferences following a standard flow with additional information on price, layout, and amenities. While fans may be curious where influencers typically stay, some may not be able to afford or want to pay for the same experience; therefore, it was important to offer alternative price points throughout the user journey.

The Discover feature allows users to explore past the original influencer and see where their other favorites have been. Consequently, the app becomes a novel way to engage with celebrities outside of typical social media platforms, giving fans new content and a more in-depth guide into their travel.

Other Work

© 2023 by aleksandra.soltan@gmail.com

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